Every Mother Counts is the brainchild of Christy Turlington, supermodel, activist, women’s health advocate, and her co-founder Erin Thornton. Turlington, who suffered a life-threatening hemorrhage during her first pregnancy, discovered that rates of maternal death are still surprisingly high in the US. She went back to school for a Master’s Degree in public health, and became an advocate for women in this country, and around the world. One of the United Nations’ goals for Millennium Development is to reduce maternal mortality by 75% by the year 2015. Every Mother Counts is working toward that goal. Starbucks founder Howard Schultz became inspired by Christy’s organization and reached out.
From now until Mother’s Day, you can help make a difference in the lives of mothers and infants with the purchase of a Starbucks CD called “Every Mother Counts”. This 15-song CD, loosely compiled by Starbucks and co-produced by Christy Turlington, includes artists like Sheryl Crow, Jennifer Lopez, Gwyneth Paltro, Madonna, The Dixie Chicks, Sinead O’Connor and Martha Wainwright, all mothers. Starbucks will donate $8 of every CD purchased (retail price $12.95) to CARE, a humanitarian organization, for its maternal programs in coffee growing countries, and to help support maternal health relief efforts by Every Mother Counts.
On Saturday, May 7, at 9:30pm, the OWN channel (Oprah’s network) will debut Christy Turlington’s first-ever documentary, “No Woman No Cry” (from the Bob Marley song, also performed on the CD). The emotionally charged film follows the stories of women in Tanzania, Bangladesh, Guatemala and the United States as they face critical junctures in their pregnancies. The film explores the barriers millions of women face when trying to access critical care throughout their pregnancies and while delivering, along with the often simple solutions that could save their lives.
For more information, you can go to Every Mother Counts at www.everymothercounts.org. To learn about CARE, go to http://www.care.org.