Nordstrom Rolls Out High Tech Mobile Checkout
In a pilot program that just started a month ago at its Seattle and Bellevue stores, Nordstrom is trying out a new, high-tech mobile device to help customers check out faster, find inventory in other stores, or see what a dress might look like in a different color.
“It’s a new tool,” says Nordstrom spokesperson Colin Johnson. “We are learning about it. We want to get feedback from customers about what they like and don’t like about it.” The tool, which Johnson says looks like an iPod Touch, makes sales people available to check the entire Nordstrom inventory for shoes or a garment in a specific size. Once found, the sales person can swipe your credit card instantly on the mobile device and it will be shipped to your home or office at no charge. You’ll even get an e-receipt sent to your email account. No fuss, no muss. Also new to Nordstrom are iPad devices that might help you see the same item you like in a different color – even if that other color is not in the store.
This comes just in time for the Half-Yearly Sale for Women and Children, which starts Wednesday, May 25.
By the Anniversary Sale in July, Johnson says, the hope is for Nordstrom to have between 5,000 and 6,000 devices in stores across the country. But right now, only downtown Seattle and Bellevue stores have them, and while Nordstrom decides what changes and improvements to make on them, they appreciate your feedback.