SEATTLE (CBS Seattle/AP) – SeaTac-based Alaska Airlines is ending decades of giving passengers prayer cards with their meals, saying the decision was made out of respect for all passengers.
Airline spokeswoman Bobbie Egan said the airline heard from customers who preferred not to mix religion with transportation. The decision reflects respect for the diverse religious beliefs and cultural attitudes of Alaska Airlines’ customers and employees, the company said in announcing the change.
The cards began as a marketing ploy 30 years ago to differentiate the regional airline from its competitors. They offer a short except of a psalm from the Old Testament printed on a beautiful photograph.
Since 2006, when the airline stopped offering meals to customers in the main cabin, the cards have only appeared on meal trays in first class.