SEATTLE (CBS Seattle/AP) — Starbucks continues to expand from its Seattle roots with the announcement Monday that it will open its first outlet in India this year.
Because Starbucks’ expansion into India is a 50-50 joint venture with Tata Global Beverages, the stores will be cobranded “Starbucks Coffee: A Tata Alliance.”
The first store is likely to open in Mumbai or New Delhi in September and fifty stores could be open by year’s end.
“We’re going to move as fast as possible in opening as many stores as we can so long as we are successful and so long as we are embraced by the Indian consumers,” said John Culver, president of Starbucks China and Asia Pacific.
The companies said the initial investment will be 4 billion rupees ($80 million).
The two companies will also develop a tea for the Indian market under the Tata Tazo brand.
Starbucks currently operates over 17,000 stores in 57 countries.