KODIAK, Alaska (CBS Seattle) – Last month, Walmart announced a competition that would allow fans of the rapper Pitbull to win an appearance by the chart-topper in their own backyard. All they had to do was “like” the Walmart location nearest to them on Facebook.
“This program is aimed at every day shoppers, allowing them to engage with Energy Sheets and Pitbull,” Warren Struhl, CEO of PureBrands, owner of Sheets Brand, was quoted as saying in a press release about the competition.
“I’m excited to find out which local Walmart store has the most new likes so I can share the experience of using Energy Sheets with my fans,” Pitbull added in the release.
When news of this contest hit the Internet, a grassroots effort – marked by the Twitter hashtag #ExilePitbull – was created to send Pitbull to an extremely remote Walmart location in Kodiak, Alaska.
David Thorpe and Jon Hendren, who run the comedy site Something Awful, are credited with starting up the campaign on Twitter, entertainment website Gawker reported.
As of Monday morning, the store had earned 34,185 “likes” on Facebook – roughly five times the total population of the small southern Alaska town.
The rapper, born Armando Christian Perez, is best known for songs such as “I Know You Want Me (Calle Ocho)” and his work on the collaborative track “Give Me Everything” with Ne-Yo, Afrojack and Nayer.
Voting for the contest ends July 15.