Mobile Marketing Your Business – Part 1

View Comments
A man uses his a cellphone to record the

Part 1 of 3 “Mobile Marketing – Get a Move On, Benefit From Your Wi-Fi Network!”

 

You may already have complete access to the “magic” that is Wi-Fi and not even know. This single application is able to deliver your company’s message and benefits to your customers in a whole new place – in more ways than one.

What if your business had the ability to provide targeted promotional offers and coupons directly to your loyal customers – on their smart phones? Pretty sweet, huh?

Does your company already have access to putting mobile marketing into practice? Many of you may use a Wi-Fi network in your business for simple mobile worker applications. The article Aruba Unveils Wi-Fi Solution for In-Store Mobile Marketinguncovers some interesting facts from a survey querying retail IT departments…SO PAY CLOSE ATTENTION!

Major Wi-Fi findings were:

  • 78% of businesses have in-store Wi-Fi
  • 53% of businesses use a Wi-Fi network primarily for inventory control

Targeted deployment in the next 2 years:

  • 29% Self-Shopping
  • 38% Customer Wi-Fi Access

To help put these findings in perspective, 36% of results were from companies that operate more than 1,000 stores, while 19% represented companies that owned 50 or fewer stores. Utilizing mobile marketing applications isn’t just for “The Big Boys”. If you have a Wi-Fi network, your business is able to realize the benefits. If you don’t, find an IT professional to help you set-up a network. You won’t be sorry!

Emerging nature of mobile marketing

How about we refer to some Nielsen Research? Research projects that over 50% of the US population will own a smartphone by the end of 2012. That’s not so long from now. 66% of consumers will be researching products and prices online while in stores. Combine these findings with the results concerning the emergence of Wi-Fi and you can see how important it is that your firm capitalizes on these trends. There are 3 more technological factors that support the importance of applying mobile marketing.

  • In-store customer Wi-Fi engagement
  • Wi-Fi optimized smartphone applications
  • Presence and location intelligence – in-store message targeting

In-Store Customer Wi-Fi Engagement

 

Securely capture customers and deliver personalized access as well as targeted messages that may be in the context of your product/service offers or advertisements. One example of Wi-Fi engagement software is offered by Aruba’s Amigopod.

http://www.arubanetworks.com/products/management-security-software-2/amigopod-visitor-management-2/

 

Wi-Fi Optimized Smartphone Applications

Offer a rich and personalized shopping experience for your customers by improving application responsiveness and improve the targeted-nature of offers provided to specific customers inside the store.

http://smartphone-software.handster.com/catalog.php?windows_mobile=wifi

 

http://www.bloghash.com/2008/04/turn-your-smartphones-into-wi-fi-hotspots-with-free-software/

 

Presence and Location Intelligence

Wi-Fi can supply real-time presence information that therefore permits store-level message targeting. Specifically, Aruba Wi-Fi software would enable you to deliver a highly-personalized and differentiated mobile shopping experience.

Steve Whitaker

Steve’s light Bulb Moments LLC

View Comments
blog comments powered by Disqus
Follow

Get every new post delivered to your Inbox.

Join 1,140 other followers