Filed underGrowing Your Small Business
Part 3 of 3 “Mobile Marketing – Now You Want Real-World Examples?”
Hopefully you learned from my articles, “Mobile Marketing Parts 1 and 2”, which support the importance of mobile computing and application development. Furthermore, I hope you have been convinced to at least consider using mobile marketing to provide your firm with a competitive advantage.
A PR Newswire article reports how mobile marketing is being implemented by remodelers, contractors and designers. Fanfare Mobile has launched a marketing platform, RemodelerBuzz. The article states, “The service allows these home improvement professionals to generate work in the neighborhoods of current and past customers by utilizing text messaging and the mobile Web”.
In Fanfare Mobile’s case, a contractor is able to add a text message keyword to jobsite yard signs. These keywords can help entice passers-by to learn more about the project. This same strategy is experiencing growth in live entertainment, real estate and retail.
Here are a few advantages to RemodelerBuzz and similar mobile marketing applications:
- Generates new business
- Generates leads from referrals
- Permits customers to interact on their own terms via smartphone or email
2. In-Touch Marketing LLC
The Lakewood, Colorado marketing firm is assisting local business owners who want to take advantage of explosive growth in new online and offline marketing techniques.
In-Touch Marketing offers such services as:
- Coupon creation
- Mobile landing pages
- Click-To-Call tracking
- WordPress web design
- Mobile ad management
- Mobile website creation
- Reputation Management
- QR code implementation
- Reviews and Citation management
- Social media set-up and management
- Google Boost and Google Tag implementation
- Text marketing platform integration and management
- Creation and management of Google, Yahoo and Bing Place pages
Principals Rick Haussler and Patrick Smith recognize, “Creating marketing campaigns that not only increase traffic and visibility but puts forth maximum emphasis on client retention and brand loyalty”.
3. SkyWire Media Inc. and Boyd Gaming
An article in a 2011 edition of M2 Presswire reports that Boyd Gaming is using Coupon Connect to deliver profile-driven mobile coupons. What is the purpose for the coupons? To encourage an increase in customer loyalty and activity that allows Boyd Gaming to alert customers of new offers, news and/or information.
4. The Travel Industry
A lot of money is spent by consumers in the travel sector, nearly $26.8 billion to be exact. Mobile marketing is already having a huge positive impact on consumer’s trip planning.
Jon Schepke, President of SIM Partners, says increased adoption of smartphones and tablet PC’s will be the tipping point. Schepke feels that destination, hotel and travel attractions should have a mobile strategy. He adds that those firms that adopt engaging and user-friendly mobile applications will attain a significant advantage in the marketplace.
5. TexTango Mobile Advertising
Business Wire, in a recent article, details the release of a new version of a mobile application free to BlackBerry and Android owners. The application pays users for sending text messages that include a small advertisement. The TexTango mobile advertising network compensates members for sending text messages.
Kris Golshan, VP of Business Development for TextTango asserts that, “We are finally able to compensate our members for doing what they do every day – texting their friends”. Golshan stresses this is a “win-win situation”.
This is how the process works:
- Member send a text
- Un-intrusive sponsor banner message is automatically attached
- Every text sent generates compensation from the sponsor for reaching the target audience
These examples illustrate how mobile marketing is being implemented in the marketplace. You now have another tool at your disposal to market your goods and/or services. Mobile marketing applications are a method for your company to reach your target audience in the most cutting-edge, creative, viral and personalized manner in order to build brand loyalty.
Get an edge on the competition today!
Steve’s Light Bulb Moments LLC