Study: Apple Users Spend Nearly $6 Billion To Fix Broken iPhones
SEATTLE (CBS Seattle) — Can Siri help fix a broken iPhone?
A new study finds that Apple users have spent nearly $6 billion to get their iPhones fixed over the past five years.
SquareTrade, a technology protection plan provider, surveyed more than 2,000 iPhone users and found that they have spent $5.9 billion in order to repair their devices. Thirty percent of those surveyed damaged their iPhones over the last 12 months alone.
Half of iPhone users under the age of 35 have damaged their phone in some way.
The study finds that the top five accident scenarios include dropping the phone from their hand, the phone falling into a toilet, dropping from a person’s lap, the phone getting knocked off a table and the phone getting drenched by a liquid.
“As smart phones continue to improve, they become more tightly integrated into our busy lives leaving them vulnerable to accidents around the clock,” Ty Shay, chief marketing officer at SquareTrade, said in a press release. “We were astonished at how many people drop their phones in the toilet as well as how frequently an innocuous drop from the hand actually killed the device.”
SquareTrade found that some users didn’t even bother trying to fix their iPhone. Eleven percent of those surveyed are using a phone that is cracked and another 6 percent just taped up the phone.
The study used the combined results or repairs, replacements and deductibles for the damaged iPhones.