Levi Strauss, 49ers Agree On 20-Year, $220 Million Stadium Naming Rights Deal

SAN FRANCISCO (CBS SF) – Levi Strauss & Co., the San Francisco 49ers have agreed to a $220 million stadium naming rights deal, team and company officials announced Wednesday, with the facility to be known as ‘Levi’s Stadium.’

Levi Strauss CEO Chip Bergh was joined by 49ers CEO Jed York, along with Santa Clara Mayor Jamie Matthews and San Francisco Mayor Ed Lee for the announcement at Levi Strauss headquarters in San Francisco Wednesday.

The team is moving from Candlestick Park to the new 68,500-seat Santa Clara stadium in 2014, and the apparel company plans to present the Santa Clara Stadium Authority with a proposed 20-year, $220 million naming rights agreement on Thursday.

Continue reading at CBS San Francisco


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