Report: NBA To Sell Ads On Court, Backboards

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(Photo by Andrew D. Bernstein/NBAE via Getty Images)

(Photo by Andrew D. Bernstein/NBAE via Getty Images)

PHILADELPHIA (CBS) – The NBA will join the NHL, as well as MLB, and have advertising on the court during the 2013-14 season.

According to a report from the Sports Business Journal, NBA league officials have agreed to allow teams to sell advertising on the court in front of team benches, as well as the ‘camera-visible’ area on top of backboards.

MLB allows advertising on the outfield fence, and the NHL allows advertising on the ice, as well as on the boards surrounding the ice.

As for how much the teams may be able to make from the deal, that’s still up in the air:

A league source said no specific valuation has been assigned to the new sales areas, but multiyear, multimillion-dollar deals are expected, with teams signing package deals that would provide an advertiser with visibility in both places. One team executive said the deals could range anywhere from mid-six figures to around $2 million annually, acknowledging that the value of the signage will vary widely by market.

 “The location of [the new signage] is elegant in that it will get a lot of exposure without cluttering the court itself,” a league source said. “It is a very pure local issue.”

This is a step in finding new revenue for teams, who face the same battle many sports teams face: getting people in the building. As the at-home experience improves, the need for revenue that is potentially lost by selling fewer tickets becomes essential.

Mavericks owner Mark Cuban has supported advertising on NBA uniforms in the past. The NFL, NHL and MLB do not do that, but it is prevalent in MLS.

Blind Man Sues Hospital For KKK Scars

KRISTI EATON,Associated Press SIOUX FALLS, S.D. (AP) — A lawyer for a Native American man who claims the letters KKK were carved into his stomach during surgery has filed a federal civil rights lawsuit against the South Dakota hospital where the operation took place, the hospital's board of directors and others. YouTube videos featuring 69-year-old Vern Traversie, a Lakota man who lives on the Cheyenne River Reservation, went viral in Native American communities earlier this year. In them, Traversie talks about being mistreated at the hospital and shows his abdomen. Though he himself is blind, Traversie says he was told by others that the scars left after his heart surgery form the letters. A May rally in support of Traversie drew hundreds of people, many of whom said his story exemplifies the racism Native Americans experience in Rapid City. But others say they can't make out the letters, including police who investigated his allegations and hospital officials. No criminal charges have been filed in the case. Chase Iron Eyes, a lawyer for Traversie, filed a lawsuit Monday in U.S. District Court in South Dakota against Rapid City Regional Hospital, its board of directors, physicians and TRS Surg Assist Inc. The lawsuit alleges a civil rights violation based on race and cites the scarring from Traversie's double-bypass surgery done in August 2011 as evidence. It seeks a jury trial. A hospital spokeswoman did not immediately comment on the lawsuit. Iron Eyes declined to talk about the lawsuit Tuesday. The day before, he said he couldn't talk about it until he first spoke with Traversie. When The Associated Press contacted Traversie on Monday, he said he wasn't aware of the lawsuit filed on his behalf. "I think the Native people have been fighting racial hatred for many years in South Dakota, but you know, it's not all the people that are hateful toward Native Americans," said Traversie, who recently had another heart surgery in Bismarck, N.D. "We have a good segment of our society — white society — in South Dakota that are Christian people and they get along good with the Native Americans. In my instance, I believe I'm dealing with the Ku Klux Klan, and that's a small minority." Iron Eyes, a member of the Standing Rock Sioux Tribe, and Cody Hall, a member of the Cheyenne River Sioux Tribe, which Traversie belongs to, organized the May rally in an effort to bring attention to what they say is continued mistreatment of Native American people. While Traversie's story spurred the protest, many Native Americans who attended referred to broken treaties, unsolved murders and incarceration rates among Native Americans as their reasons for showing up. They included Dennis Banks, who helped found the American Indian Movement in the late 1960s to protest the U.S. government's treatment of Indians and demand the government honor its treaties with Indian tribes. South Dakota Attorney General Marty Jackley said Tuesday that his office would release information in the "near future" about its investigation. (© Copyright 2011 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)
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