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Nintendo Cutting Price Of Wii By 50 Bucks To Compete With Sony, Microsoft

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Gamers check out the new Nintendo video games after Nintendo's news conference at the Electronic Entertainment Expo 2013 at the Los Angeles Convention Center on June 11, 2013 in Los Angeles, Calif. (credit: Kevork Djansezian/Getty Images)

Gamers check out the new Nintendo video games after Nintendo’s news conference at the Electronic Entertainment Expo 2013 at the Los Angeles Convention Center on June 11, 2013 in Los Angeles, Calif. (credit: Kevork Djansezian/Getty Images)

WASHINGTON (AP) — Nintendo is cutting the price of its Wii U video-game system as it braces for the fall release of new, competing consoles from Sony and Microsoft.

Nintendo announced Wednesday that it will reduce the price of the Wii U deluxe set from $349.99 to $299.99, effective Sept. 20.

The Wii U has struggled to find an audience. Nintendo sold 3.61 million of the consoles between the Wii U’s launch last November and the end of June. The company aims to sell 9 million Wii U units over the fiscal year through March 2014.

Sony’s new console, the PlayStation 4, is due Nov. 15 with a $399 price tag. Microsoft has not announced an exact launch date for its Xbox One, which will cost $499.

(© Copyright 2013 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

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