WSU Names New Apple
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PULLMAN, Wash. (AP) — The newest variety of apple developed by Washington State University is one step closer to supermarkets with the announcement of its brand name.
The apple will be called the Cosmic Crisp.
The name was chosen after a process led by Carolyn Ross, associate professor of food science.
Ross hosted focus groups in places like Pullman, Yakima and Seattle. Participants were presented with a list of potential names to discuss.
Ross says the new apple has little spots that look like starbursts, hence its name.
Cosmic Crisp apples will not be widely available to consumers until 2019.
The new variety was developed by crossing Enterprise and Honeycrisp apples.
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