SEATTLE (CBS)- Amazon’s Chief Executive Jeff Bezos keeps his promises.
In an announcement made Wednesday on Twitter, his company made its first commercial drone delivery Dec. 7 to an Amazon shopper in Cambridgeshire, England.
It was only three years ago that Bezos promised the e-commerce giant would deliver packages directly to homes, a promise critics at the time argued was ludicrous.
The drone flight lasted a short 13 minutes, delivering popcorn and an Amazon Fire streaming device to a customer identified as Richard B.
The service, called Prime Air, is currently undergoing trials for select Amazon customers in Cambridgeshire and will soon expand to hundreds of customers. Amazon aims to make deliveries in 30 minutes or less, with packages under 5 lbs.
Limitations such as aviation rules, weather and federal regulations may hinder how broad the service can reach. As such, widespread expansion of the drone deliveries could take years.
The drone delivery service is a major advancement in automating a significant part of the online retail business – and Amazon is ahead of its US competitors.
Google has tested its own drone delivery service; other smaller chains, such as 7-Eleven, claim to have delivered Slurpees to a customer in Nevada. Unlike Amazon, however, none have made a significant effort to go mainstream.
You can check out the flight here: