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Crisis Management 3-Part Series – Part 2: ‘Nothing Beats Good Planning’

Crisis management planning may be on the back burner – possibly where you keep your priority about advertising. You may say, “I don’t need a crisis management plan, I’ll just deal with it if it […]

CBS Seattle–09/05/2012

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The All Important Business Plan

I Love It When A Plan Comes Together.   Here’s a memorable quote just for you from one of the great minds of the ‘80’s – John “Hannibal” Smith. You remember, of the “A-Team”. Hannibal […]

CBS Seattle–08/31/2012

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Crisis Management 3-Part Series – Part 1: ‘Is Your Business Prepared for a Disaster?’

Crisis management you may ask, why do I need to worry about that? What does crisis management have to do with your company marketing your business? Lack of a crisis management plan could potentially cost […]

CBS Seattle–08/22/2012

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Get Them To Pay Attention – Reader Response Rate

Want to Increase Reader Response Rate? Would you like to be able to put into practice best copy-writing practices for all of your company’s media? Specifically, how about best practices for direct mail and e-mail […]

CBS Seattle–08/13/2012

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Structuring A Solid Marketing Strategy

Marketing Strategy – Don’t Go Off Half-Cocked! I’m big on helping businesses stay ahead of the competition, and implementing innovative strategies to give clients the competitive advantage. Be ahead of the curve! Put innovative strategies […]

CBS Seattle–08/10/2012