Starbucks Eyes Soda And Lunch As US Sales Climb Starbucks Corp. has continued to report healthy sales gains, even as others in the fast-food sectore have struggled. Its strategies have included price hikes, getting people to sign up for its loyalty program and the rollout of an array of new items, including breakfast sandwiches, salads and bottled juices.
Starbucks Files Trademark Application For 'Fizzio' Starbucks has filed a trademark application for the term "Fizzio" as it continues its test of carbonated drinks.
Starbucks Files Trademark Application For 'Fizzio' Starbucks says in the filing with the U.S. Patent and Trademark Office that the name would be for beverage-making machines, as well as a variety of drinks, including soft drinks.
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