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Levi Strauss

A model for the planned new stadium of the San Francisco 49ers in Santa Clara. (CBS)

Levi Strauss, 49ers Agree On 20-Year, $220 Million Stadium Naming Rights Deal

Levi Strauss & Co., the San Francisco 49ers have agreed to a $220 million stadium naming rights deal, team and company officials announced Wednesday, with the facility to be known as ‘Levi’s Stadium.’

1090 The Fan–05/08/2013