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Testimonials Part 1 – A Priceless Promotional Tool

What is the one thing that should be at your company’s disposal in abundance that fits all 3 of the following criteria?   Priceless Necessary Inexpensive The answer is, YOUR CUSTOMERS!   The following formula […]

CBS Seattle–06/21/2012

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Testimonials Part 2 – Best Strategy

We have looked at some effective ways testimonials can be utilized. Unfortunately, using testimonials goes deeper than simply deciding where, why, and when. The question of how to use testimonials must also come into play. […]

CBS Seattle–06/21/2012