Starbucks starts a two-week scavenger hunt in partnership with Lady Gaga today, Thursday, May 19. Starbucks is calling it SRCH by Starbucks, featuring Lady Gaga. All you need is a smart phone, and a few minutes in your local Starbucks store.
When you scan QR codes on in-store banners, magnetic chalkboards and posters, you’ll see the first of many clues in the coffee retailer’s seven-round scavenger hunt. You can also see clues on Twitter @SRCH.
Your mission, should you choose to accept it, is to visit certain blogs and Starbucks digital properties, decode cryptic messages and put your logic and pop culture knowledge to the test.
Clues have been calibrated to encourage you to play in a group. Round one starts tomorrow, May 20. The first players to solve all the clues will receive Starbucks and Lady Gaga prizes.
The next rounds of the hunt will be on May 23, 25, 27 and 30, and June 1 and 3.
The May 23 round coincides with the release of Lady Gaga’s third studio album, Born This Way. Starbucks will commemorate the day in its stores and online. Lady Gaga’s music will be played in Starbucks stores all day on Monday, May 23. And you can buy her new release in Starbucks stores.
You can also stream a special edition of the new album and receive a free “Edge of Glory” download and watch an exclusive video by Lady Gaga.