Apple has made plans to launch their new iPhone 5 during a company event on Tuesday, October 4, according to a Seattle Times report.

Meantime, Verizon and HTC are hoping to make a hit with their “plum” colored cell, the Rhyme phone, set to launch just before the rumored iPhone 5 on September 29.

And according to Geekwire, on Thursday, October 20, Microsoft will be opening their new box store at University Village, right across from the UVillage’s Apple store.

The biggest question, whether Sprint will carry the iPhone, is yet to be answered, and the company is not yet talking, according to PC Mag.