(CBS Seattle) – In the social media world, Justin Bieber, Carly Rae Jepsen and Rhianna seem to have more power than President Obama and Vice President Joe Biden. According to Twitter, the hashtag #vma, representing MTV’s Video Music Awards show, lead all hashtags Thursday by a large margin.

Despite President Obama’s party nomination speech being a Twitter record-setting speech, it was four spots behind the VMA’s.

The data suggests more people were engulfed in the MTV election than the last major event leading to the general election this November. Both #voteonedirection and #votebieber were ahead of #dnc2012, according to Twitter analytics site Statweestics.

However the VMA’s did its best to not step on President Obama’s toes.  The VMAs were rescheduled to air an hour earlier to not conflict with The President’s speech.

The VMAs received 12.8 million mentions via Twitter and Facebook, growing 313% from last year when it received 3.1 million mentions.

It was the second biggest event covered by social media to date.  The number one spot goes to the 2012 Grammy awards.

Although the VMA’s did receive more mentions than The President overall, the DNC received more mentions than the VMA’s during Obama’s speech.

Although the picture looks rosy for the VMAs from a social media standpoint, the ratings were lacking.  According to a tweet from Joe Adalian of The Vulture, a studio source says that total viewers were 6.1 million compared to last year’s 12.4.

Currently the numbers for the DNC have not been released.

(TM and © Copyright 2012 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2012 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)


Leave a Reply

Please log in using one of these methods to post your comment:

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.