SEATTLE, Wash. (CBS Seattle) – A restaurant is taking advantage of Easter falling on a specific date.

With Easter Sunday falling on 4/20, the Lunchbox Laboratory has been using an ad showing Jesus holding a sandwich to promote an Easter 2-for-1 promotion on their “Burger of the Gods,” according to KOMO News.

This year, the restaurant modified the ad and showed Jesus smoking a blunt while holding a sandwich. The restaurant sent it out to 15,000 people on its email list.

“This is not about Jesus, it’s about the burger of the gods. It’s an actual burger that we have,” John Schmidt, owner of Lunchbox Laboratory, told KOMO.

The ad has been shown through social media and gone viral.

“I’m not your moral guide in life, I’m selling burgers,” Schmidt, who runs three Lunchbox Laboratory restaurants, told KOMO. “It’s not an anti-Christian message, it’s a very peaceful message, Jesus enjoying a sandwich and a blunt.”

The ad only cost a couple of hundred dollars to create and has already generated tens of thousands of dollars in free advertising for the restaurant as it was picked up by several media outlets.

Many people on social media wonder if Schmidt would do the same with the prophet Muhammad instead of Jesus.

“I’m a Christian, I’m not a Muslim, and this is an ad promoting our Burger of the Gods, not a burger of the prophets,” Schmidt told KOMO.

Schmidt has apologized to anyone he might have offended but is very proud of his creativity.

“If Jesus was holding a goblet of wine you wouldn’t be interviewing me right now, but you put a joint in his hand, a very peaceful drug, its blasphemy,” he told KOMO.

Schmidt said the promotion will be used again next year, except the joint will be removed because Easter falls on April 5, 2015.

(TM and © Copyright 2014 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2014 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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