(CBS Seattle) — The Ice Bucket Challenge is making its way across social media, with everyone from professional athletes to musicians are dousing themselves in icy water. But you don’t have to take the plunge to help benefit research for ALS, also known as Lou Gehrig’s Disease; you can donate directly on the ALS Association website, and it takes about a minute — no towel needed. (Scroll to the bottom of the page for links!)

The challenge is aimed towards spreading awareness of Amytrophic lateral sclerosis (ALS), also known as Lou Gehrig’s disease.

ALS is a neurodegenerative disease that leads to weakness and fatigue, muscle atrophy, difficulty speaking and breathing, and a general loss of motor control. Approximately 5,600 people in the U.S. are diagnosed with ALS each year, according to the ALS Association.

Viral videos are an incredibly useful tool for spreading awareness, especially among young people. And for a disease that’s relatively rare — as opposed to diseases like breast cancer, of which there are 230,480 new cases each year — awareness is much needed. However, this viral awareness may be for naught if it is unaccompanied by action.

Thankfully, an effective option exists for those looking for a way to help out: donating directly to the ALS Association. You can donate to the ALS Association here. The ALS Therapy Development Institute is another non-profit looking to raise money for ALS research and treatment. You can donate to their website here.

Every dollar counts when it comes to research and treatment for disease like ALS. And for those unwilling to pour icy water on themselves, Seahawks wide receiver Doug Baldwin has his own challenge:

(TM and © Copyright 2014 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2014 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.) 

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