PHOENIX (CBS Seattle/AP) — Marshawn Lynch was the star once again during his Super Bowl media appearance on Thursday.
Coming off his “I’m here so I don’t get fined” and “You know why I’m here” sessions, Lynch lectured reporters during his appearance Thursday and told them how many minutes they had left.
“I don’t know what story you all are trying to get out of me. I don’t know what image you all are trying to portray of me. But it don’t matter what you all think, what you all say about me, because when I go home at night the same people that I look in the face — my family — that I love, that’s really all that matters to me,” Lynch said.
He then started giving random shout outs.
“Shout out Oakland, California. Shout out Westbrook. Shout out to my teammates. Shout out to my real Africans out there,” Lynch said. “You all got another minute to look at me, though.”
The Seattle Seahawks running back might be showing up to his media appearances to not get fined, but the NFL still might take a chunk of change from his bank account for wearing his BeastMode logo hat while speaking to reporters.
ESPN reports that the Seattle Seahawks running back could “face a significant fine” if the league rules he promoted a brand on his hat during Media Day on Tuesday that was not approved. The NFL is currently reviewing whether the hat Lynch wore was permissible. The hat featured his own BeastMode logo.
BeastMode is “the official brand of Marshawn Lynch.” The specific hat, which sells for $33, is sold out on the company’s website.
“We are rushing to restock as quickly as we can,” the website reads. “Yes, that is the hat Marshawn wore during the 2015 SB Media day.”
Front Row Analytics, a sponsorship evaluation company, told ESPN that the advertising time that Lynch got out of wearing the hat was equivalent to $2.25 million due to the continuous news clips and social media.
Lynch also wore his BeastMode hats during appearances on Wednesday and Thursday.
Buffalo-based New Era Cap Co. makes the caps for Lynch and says it will produce more to meet continuing demand.
New Era is the official cap supplier for the National Football League and is also making the caps the Super Bowl winners will wear on the field after the game.
(TM and © Copyright 2015 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2015 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)