SEATTLE (AP) — More than two years after Washington legalized marijuana, community groups in Seattle are launching a citywide effort aimed at preventing use of marijuana and other drugs by teens.
The campaign, with support from the Seattle City Attorney’s Office, aims to spread positive messages that most kids don’t use drugs or alcohol. The messages, which also ask parents to talk to their kids about marijuana, are being displayed on nine billboards around the city, some of them donated by Clear Channel Outdoor.
Organizers are asking students to take part in their “Above the Influence” contest, including taking selfies showing what inspires them not to use drugs or alcohol. Prizes include Seattle Seahawks and Sounders tickets.
Last year, the state Department of Health launched a statewide radio and online campaign targeting parents, but this is the first effort aimed at youth in Seattle since Initiative 502 passed.
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